If you can't tell from this picture
I was an incredibly unathletic kid, even though I played sports year-round.

Luckily for you, I’m much better at lining up my words than I am at my serve.

Crafting compelling copy takes practice, a great set of coaches, and a willingness to learn from each volley.

You have to stay light on your feet, maintain momentum, and be mindful of your positioning throughout the match.

You know you’ve nailed it when you have a clean follow-through, and the messaging lands right where you want it.

Here's me about to whiff—the opposite of what I did with this page.

I don't always wear pink,
but when I do, I make sure I'm holding a microphone and standing in front of a large group of people!

As much as I'd love to say that this is a pic of me doing karaoke, it’s actually from a formal I organized back in college.

Bringing a room of people together and keeping them engaged takes more than hitting the right notes.

It’s about amplifying your message in a way that cuts through the noise.

Without authenticity and honesty in your messaging, it's impossible to create moments with your audience that really resonate.

For 5 and 1/2 years, I worked alongside brand mascots like this guy under the Senior Vice President of Marketing at a major children's publishing company.

Working at a big-name company means that every campaign is polished, precise, and professional.

But sometimes, the best way to connect with your audience is by sharing a bit of your unvarnished day-to-day.

You don't have to stand on one leg to put your best foot forward.

You just have to let them see the real you.

Nothing builds confidence for real-world marketing challenges like A/B testing your tailbone on the icy slopes of Vermont!

Ready to scale new verticals?

Reaching the right audience means getting to know their real-life ups and downs.

And connecting your brand’s story with the forward momentum they’re looking for.

This is me in Burlington, after a particularly painful lesson, realizing that sometimes the best moves come after figuring out how to fall—as Buzz Lightyear would say—with style.

Starting a new business can sometimes feel like jumping off a cliff.

Which is great if you're diving into a body of water.

Unless that water is filled with sharks.

The secret to smoothly sailing the choppy waves of your audience's attention?

It's knowing when and why to shift your strategy.

That's why continually testing your copy is so important!

Here’s me in Mexico, just trying to find a new angle on a sunset I’ve already seen a thousand times.